adidas Athletics Unveils Reigning Champ Collab Featuring New PureBOOST

Brands: adidas Athletics x Reigning Champ

Season: Fall/Winter 2017

Key Pieces: A new edition of the adidas PureBoost, tights, pants, tees, pullovers, hoodies, jackets and a weekender bag for men and women.

Editor’s Notes: After their Summer 2017 collection, adidas Athletics and Reigning Champ continue their collaboration for Fall with another range range of elevated apparel and footwear that combines minimalist aesthetic and high performance tech in well-crafted stylings.

Additionally, the new edition of Primeknit developed for this collection features insulated wool yarns for extra warmth and a soft, cozy texture, while the jacquard fleece has woven overlays for style and durability. The down jackets are fully lined with a flexible, waterproof fabric for increased comfort and protection.

With prices ranging from $45 USD to $250 USD, the apparel debuts on Friday, October 6, and footwear launches on Saturday, October 7, 2017 at adidas’ website, select retailers, as well as Reigning Champ.

Now check out adidas Originals by Alexander Wang Season 2, all about raving and cycling.

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