Why Ralph Lauren Served Up Fashion With Coffee – The Wall Street Journal

Ralph Lauren skipped the runway this week. On Thursday, while other designers staged traditional shows at New York Fashion Week, Mr. Lauren showcased his latest collection in an expanded version of the coffee shop in his women’s store on Madison Avenue. Models smiled; guests slid into banquettes and sipped coffee; and almost everything was available for sale immediately after at the store and online. “We want to be stimulating,” Mr. Lauren said afterward. “It’s about change and newness.”

The approachable, casual atmosphere…